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NEW YORK It’s OK to tell your clients you’re nervous during an important presentation. That’s one of the counterintuitive tips LBWorks executive vice president, chief creative officer Steffan Postaer delivered to attendees today during a talk on how to give presentations at the Adweek Creative Seminar in New Orleans.
The talk started with a bang: a clip of Led Zepplin performing “Immigrant Song” during a 1972 tour, which Postaer used to illustrate how creatives should feed off anticipation in a room to give a charged speech.
Postaer
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