Portrait: Mekanism

Ad shop spins ideas into shareable content for brands on the social Web

Mekanism may be the model agency for the social Web. It specializes in making intrinsically shareable content for brands—like a Star Wars-themed mobile app for PepsiCo’s Brisk Iced Tea and a “Hovercat” video for the Aspca—then promoting them to influencers to make those messages go viral. Originally a production house that’s since evolved into an advertising shop, Mekanism appears to be of growing appeal to clients new and old: After adding lead status for soap-purveyor Method and print-dealer Art.com earlier this year, the agency this month picked up the lead role for Muscle Milk.

Specs

Who (l. to r.) Partners Tommy Means, founder and executive creative director; Jason Harris, president and CEO; Pete Caban, head of strategic development; Ian Kovalik, executive creative director

What Digital ad agency

Where San Francisco offices