Porter Keynote Opens Creative Seminar

LAS VEGAS Adweek‘s 31st Creative Seminar opens here today with a keynote address by Chuck Porter, chairman of Crispin Porter + Bogusky in Miami, about “Creative Culture,” followed by two days of panel discussions and sessions evaluating the state of creativity in advertising today.

In addition to Porter, speakers include John Hegarty, chairman and worldwide creative director of Bartle Bogle Hegarty; Esther Lee, svp and chief creative officer of the Coca-Cola Co. in Atlanta; and Mark Tutssel, worldwide deputy chief creative officer of Leo Burnett in Chicago.

Adweek‘s Eleftheria Parpis will moderate a panel on Thursday, focusing on branded entertainment. Panelists will include Cindy Gallop, co-chairman of the Branded Content Marketing Association, and Jon Kamen, co-founder of @radical.media.

Other sessions on Thursday include a panel posing the question “What Is the Creative Model of the Agency of the Future?” to executives in the position of answering that question, such as Scott Goodson, founder of StrawberryFrog, Amsterdam and New York, and Ernest Lupinacci, a partner at Anomaly in New York. Another session will take a close look at the successful “What Happens in Vegas Stays in Vegas” campaign by R&R Partners of Las Vegas. At a third panel, creatives will discuss how they sold clients on their most outrageous ideas.

On Friday, Hegarty will discuss “In a Global Market, Is There a Global Language?” and Lee will reveal “What Clients Want.” Rick Boyko, managing director of the VCU Adcenter, will moderate a session on how to evaluate and judge a portfolio, futurist Jody Turner will talk about “Co-creation Culture,” and Mixed Marketing founder Luanne Calvert will discuss creativity in arenas beyond TV ads, including word of mouth and public relations.

Tutssel will close the conference by addressing the role of risk in advertising.

The Creative Seminar is being held at the Green Valley Ranch in Las Vegas, Sept. 22-23.