Porter Assumes Top Advisory Role at MDC

ATLANTA MDC Partners has named Chuck Porter chief strategist, the holding company said. The appointment formalizes Porter’s role with the Toronto-based network.

Porter, chairman of Crispin, Porter + Bogusky, has served as an informal adviser since January 2001, when he sold 49 percent of his Miami agency to MDC, then operating as Maxxcom.

As chief strategist, Porter will help shape the growth strategy of MDC by identifying potential partner agencies and companies. On July 31, 2003, the Toronto holding company privatized Maxxcom, absorbing it into MDC.

MDC is currently looking at adding New York’s Cliff Freeman and Partners and Kirshenbaum Bond + Partners to its agency network, sources said. Porter and other executives at MDC declined to identify potential agencies.

The company has also promoted Peter Lewis from executive vice president and chief financial officer to vice chairman. Taking over for Lewis as CFO is Walter Campbell, senior vice president of finance at MDC. CP+B’s Katie Kempner also has advanced to vice president and director of corporate communications.

In making the personnel appointments, MDC chief executive officer Miles Nadal said in a statement: “There’s been a lot of speculation about the demise of agency networks, but the essential concept is still a good one. The problem is that network management has focused way too much on financials and not nearly enough on providing great advertising for great clients. We’re building a new kind of network at MDC, one that embraces the fact that talent is and always will be the engine of this business.”