Porsche Picks Finalists

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RENO, NEV. – Porsche Cars of North America last week picked four agencies to compete in a final round for its $10-million account: Goldberg, Moser, O’Neill and Goodby, Berlin & Silverstein, both of San Francisco; Stein Robaire Helm/L.A.; and The Richards Group, Dallas. GBS handles the American Isuzu Motors account, but Isuzu apparently does not see Porsche as a conflict. The only factor clouding the review are reports that Volkswagen AG is studying the purchase of Porsche AG.



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