Porsche Cars North America awarded its approximately $45 million media account to independent Kastner & Partners in Santa Monica, Calif., the client confirmed. The incumbent, Omnicom’s PHD, and Porsche’s lead creative shop, IPG’s Carmichael Lynch, also pitched, sources said. Kastner also works for Red Bull and UBI Soft Entertainment.
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity