Porsche, Goodby Split

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Porsche Cars North America and Goodby, Silverstein & Partners have decided to part ways after failing to iron out their differences, sources said.
The German car maker and its agency “are mutually parting company” after their five-year relationship, according to one source.
Porsche is expected to wait several weeks before initiating a review for its $10-15 million account, sources said.
San Francisco-based Goodby will continue working for the client for two to three months to complete a spring print and broadcast campaign for the new 911 Carrera model.


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