please click on this earring

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

How could the Internet, jewelry and good value be connected in one ad?
Hampel/Stefanides’ first ad for Net startup OrbitGems.com may have the answer.
The print effort for the New York-based discount estate and contemporary jewelry e-tailer breaks nationwide early this month.
The ad has a tongue-in-chic tone; it shows a well-heeled woman in a huge feathered hat wearing a computer mouse as an earring.
The copy: “You no longer have to be wealthy to buy one-of-a-kind estate jewelry.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in