Planet Beach Pitches Sex Appeal

DALLAS A new campaign for tanning salon franchisor Planet Beach includes print, television and radio ads intended to enhance the client’s sex appeal, according to agency Keating Magee.

Keating Magee, a New Orleans independent, designed the campaign for its hometown client and said it might run in other cities where Planet Beach operates, including Modesto, Calif., Tampa, Fla., Lynbrook, N.Y., and Chicago.

“The campaign features a cohesive look and employs a voice that embodies the characteristics of Planet Beach: professional yet fun-loving, sexy and eternally young,” said April Grandbouche, marketing manager at the Planet Beach Franchising Corp.

Campaign spending details were not available.

Keating Magee, founded in 1981 by Jennifer K. Magee, is a full-service marketing agency.