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BOSTON In somewhat of a departure for the agency, technology and life-sciences specialist PJA has taken on marketing chores for the Cambridge Trust Co., a 113-year-old commercial bank.
“We are at an early stage with no decisions on media or differentiating message yet,” said agency representative Mike O’Toole.
The Cambridge, Mass., independent got into contention for Cambridge Trust based on a pro bono connection, O’Toole said. “We do a lot of work for BELL (Building Educated Leaders for Life), a nonprofit that provides after- and summer-school education to at-risk kids.
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