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By Cristina Merrill and Karen Benezra
NEW YORK–Pizza Hut and BBDO here are preparing to launch new menu offerings supported by a new ad campaign that, depending on its success, could shape the future of the agency-client relationship, according to sources.
The new offerings, internally dubbed ‘Lightning Bolts,’ have already been tested in three markets: Fort Wayne, Ind.; Green Bay, Wis.; and Las Vegas, sources said. The products have an array of fresher, higher quality ingredients and lower-fat, meatier pepperoni.
Five or six new spots will emphasize the theme of ‘freshness’ tied to the revamped pizza products, to be introduced at a franchisee gathering in San Diego next week.
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