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For more than 20 years, I’ve had the chance to sit on both sides of a pitch. As a writer, creative director and the head of a few agencies, I’ve been on the agency side. Then, as a search consultant, I’ve been on the other side.
Writing in this space in the issue of Oct. 25, I outlined 15 things agencies should keep in mind as they prepare for the presentation at pitch meetings. Here are 15 things clients should do:
1.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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