Jeff Atlas

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Pitch Tips For Clients

Brand Marketing

For more than 20 years, I’ve had the chance to sit on both sides of a pitch. As a writer, creative director and the head of a few agencies, I’ve [...]

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Pitch Tips For Agencies

Brand Marketing

As the song goes, “I’ve looked at life from both sides now.” For more than 20 years, I’ve had the chance to sit on both sides of a pitch. As [...]