Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Following an open pitch process that launched over the summer, Sony Ericsson has selected Omnicom media agency PHD as its new media agency. PHD will handle all of its media planning and buying globally for two years. The agreement begins on Jan. 1, 2012.
In July, Sony Ericsson initiated a global review for the assignment. MEC, part of WPP’s GroupM, was the incumbent agency that oversaw the company’s media investments for 10 years—an account worth some $200 million in ad spend.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in