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Omnicom’s PHD has been selected as the new media agency for Carnival Cruise Lines, following a review in which incumbent Havas Media (formerly MPG) did not defend.
Other finalists in the review were Mediavest, Initiative and Zenith. Measured media spending on the Carnival brand last year totaled about $32 million, down from $51 million in 2011 and $77 million in 2010, according to Kantar.
Select Resources International, Santa Monica, managed the review process for Carnival, which is based in Doral, Fla.
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