Independent PGR Media in Boston has been tapped by Liz Claiborne brands Juicy Couture and Kate Spade New York.
The brands spend about $20 million combined annually in measured media, with Juicy backed by close to $15 million, per Nielsen.
The assignment covers media strategy, planning and buying, and fits into the shop’s fashion-friendly roster that already includes Tommy Hilfiger, Bulgari, Espirit and Chico’s.
Indeed, PGR’s fashion and lifestyle expertise led the two Claiborne brands to choose that shop, execs from those units said.
Kate Spade media was previously handled in-house and Juicy’s media was with Laird + Partners in New York.
PGR founder Pattie Garrahy said the additions give the shop a chance to work for “inspirational and innovative brands, and the possibilities for creative media strategy are limitless.”