Pfizer Seeking Ideas From Agencies On Image Campaign

Pfizer is considering launching a new corporate ad campaign and is seeking ideas from several agencies.
Jay Kosminsky, director of communications for the pharmaceutical and healthcare company here, said incumbent Bozell Worldwide “is still working with us, but we’ve opened it up to a number of agencies and we’re now listening to ideas.” He declined to identify those agencies.
Pfizer’s current tagline is: “We’re part of the cure.” Whether that will be replaced hinges on presentations from the other shops, Kosminsky said.
Sources said Pfizer plans to spend $10-15 million on the campaign; Kosminsky would not reveal spending figures. Pfizer’s recent sales are up, according to Hoover’s Online, and the firm has been gaining ground on other drug companies. –Jennifer Comiteau