Petry Hires McCarthy

Petry Media Corp. in New York has added Ryan McCarthy as director of sports. McCarthy will work directly with Pamela Hawthorne, vp, director of sports marketing, to enhance the firm’s national representation efforts on behalf of PMC Sports’ media and event sponsorships. Additional focus will be placed on the company’s ongoing sales efforts for collegiate and professional sporting events, as well as the Olympics, on behalf of more than 250 PMC station clients. McCarthy was most recently director of advertising sales at Octagon Marketing, a sport and entertainment marketing firm. While there, he created vertical marketing programs to build media portfolios that were sold and marketed to corporate America.