Perry Ellis Is MFP’s First Major Victory

NEW YORK Margeotes Fertitta Powell has won creative duties on Perry Ellis’ estimated $15 million account, according to the agency, marking the MDC Partners’ shop first major win since Margeotes Fertitta + Partners merged with Powell in July.

“We chose MFP for their nontraditional approach. Our brand is interested in transcending fashion advertising in a new and meaningful way, and we are confident that by partnering with MFP we will do that,” said Perry Ellis CEO Oscar Feldenkreis.

The shop, whose creative department is now helmed by ecd Neil Powell, is expected to break its first work in the spring. Ads will feature Perry Ellis’ men’s clothing and accessory lines.

“They have a pretty good sense of what the brand is, but they specifically came to us because they wanted not your traditional approach to fashion advertising,” said agency president Michael Kantrow.

Kantrow pointed to Margeotes Fertitta + Partners’ advertising for Godiva and Powell’s Rheingold work as category defying.

“It really shows the power of what we put together in merging Margeotes with Powell,” Kantrow said.

Other contenders in the six-week review were not disclosed. Incumbent Lloyd + Co. did not defend.