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Interep Interactive, an independent online rep company, has selected 24/7 Real Media’s Connect ad-management system as the primary ad-serving platform for its Perfect Circle Media subsidiary. It is the first time any of Interep Interactive’s three major rep firms have designated a specific ad-serving provider.
Under the terms of the agreement, PCM will immediately begin transitioning to the 24/7 Connect system. PCM has a roster of 20 Web sites that include StockHouse, Idea Advisor, ChangeWave, MyDiscountBroker and others that contribute to more than 250 million monthly page views.
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