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ATLANTA Perez Advertising has changed its name to reflect its new partner. The recently opened Atlanta shop, now known as Perez, Montalbetti Advertising, focuses on Hispanic marketing.
Founded in March 2002 by Jim Perez, the agency’s client roster includes Beazer Homes, Waffle House, Junior Achievement, Florida’s Natural and Big Brothers Big Sisters. Prior to opening the agency, Perez worked at Turner and Turner Advertising in Atlanta.
Perez welcomed new partner Patricio Montalbetti, a veteran broadcast executive, because of his background in Hispanic television programming, promotions and advertising, he said.
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