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PHILADELPHIA – The Pep Boys-Manny, Moe & Jack, an automotive parts and service retailer based here, is in search of a new advertising agency, after dropping its agency of two years, Admarketing/L.A.
Pep Boys vp/advertising Richard Hammill said last week that the company is currently talking to one agency, NW Ayer/N.Y., however no decision has yet been made. He declined to comment further on the split from Admarketing or whether the change in agencies also marks a new direction in the company’s advertising plans.
Although Pep Boys claims Ayer is the only agency involved for the estimated $7-10 million account, a relationship between the 300-store chain and Ayer may not be a done deal.
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