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By Matt Surman
NEW YORK–The absorption of Waring & LaRosa into Young & Rubicam has caused another account shift. Pedone & Partners here won Valley National Bank’s $2-3 million creative and media account last week.
Y&R resigned the Wayne, N.J.-based client because of a conflicting account. Pedone was chosen over five contenders: Gottlieb & Lane, The Lord Group, McCaffery Ratner, and Emmerling Post, all New York, and RBT/Strum of Cherry Hill, N.J. The finalists were picked from an initial list of 15 shops.
Pedone’s presentation was an integrated program that included direct marketing and point-of-sale, in addition to traditional advertising.
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