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The Public Broadcasting Service tapped Fallon McElligott as agency of record for its $15 million account after an informal review. PBS executives said they were won over by the emotional range and depth of Fallon’s reel.
PBS looked at work from several undisclosed agencies, but heard no formal pitches. The deal was sealed after a few meetings between the client and the agency.
The assignment includes print, online and TV advertising. The latter will air on public television stations and possibly cable networks.
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