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A prank holiday mailing designed to drum up business for a.k.a Robaire earned the shop a lump of coal from postal inspectors, who warned that the hoax could result in criminal counterfeiting charges.
Instead of a holiday card, agency president Jean Robaire mailed out 150 invitations to a bogus holiday party hosted by Billy Crystal and Whoopi Goldberg, and catered by Wolfgang Puck. The party was supposedly set for Dec. 8, but Robaire made sure those on the list received their invites after that date.
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