Parrot “Parrot Not Quail”

Ground Zero has launched a quirky and multifaceted campaign for a new French cellular device maker, Parrot. Along with billboard and radio spots, the effort includes elements such as viral videos, wild postings, fake “parrot droppings” on cars and a letter writing campaign on parrotsnotquails.com that jokingly attempts to persuade Gov. Schwarzenegger to impeach the California state bird (the quail) in favor of the parrot. The work argues that, after all, the quail’s held that post for 77 years with “no results” to show — isn’t it time for a change. –Gregory Solman