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Agency Picks Up $30 Mil. in Media Buying
CHICAGO–Papa John’s International has awarded its nearly $30 million media buying account to Carat ICG.
Buys were formerly handled by Fricks/Firestone, Atlanta. The pizza chain handed the shop creative and media duties in a 1997 agency consolidation, and it remains lead creative agency.
Carat, Chicago, will begin its network buying for the client in January.
“We felt it was good to work with someone who just specializes in media,” said Ellen Hamilton, director of field marketing at Papa John’s, Louisville, Ky.
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