Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Pandora, the online music service that creates “radio stations” based on consumers’ musical preferences, is adding something else to the mix: commercials.
The service has experimented with audio ads but now will make them a regular part of the service, said Tim Westergren, Pandora’s founder. Westergren said the ads won’t be too obtrusive, though—just one 15-second commercial every “couple of hours.”
Clients for the service so far include Fox’s American Idol, speaker maker Bose and McDonald’s.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in