Procter & Gamble is expected to select an agency by the end of the month to handle online initiatives for its Pampers brand, a representative for the Cincinnati-based packaged-goods company said last week. The decision will follow a review of undisclosed roster and nonroster shops. The incumbent, Bridge Worldwide in Cincinnati, is not defending, the rep said.
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity