Palmer, Schoenfeld Team Up, Win 1

Media agency RJ Palmer has formed an alliance with marketing consultancy Scho en feld & Partners, and in their first effort together, the duo has landed The Wiz’s esti mated $15 million media buying and planning duties. The win follows a review of other, undisclosed shops.

The electronics chain is now talking to shops about its creative duties as well. Media and crea tive had been handled in-house or on a project basis. Newspaper buy ing remains in-house.

This was the first joint pitch for Palmer and Schoenfeld; the latter formerly consulted for the client.

Scho enfeld principals Jay Scho en feld and Gil Farley have moved into Palmer’s New York offices and will provide “strategic thinking, interpretation of research and more effective targeting” for Palmer clients, said Schoenfeld.