Pagano Makes Connection for United Way

Pagano Schenck & Kay has developed a new print and outdoor advertising campaign for the United Way of Massachusetts Bay. PSK has served as agency of record for the client for the past two years, and created the work pro bono.

The effort builds on last year’s campaign, which featured the line “Behind every statistic, there’s a person.”

This year’s print ads attempt to drive home the message that the United Way cares, community by community, and indicates how donor support can “connect the dots” to aid the United Way’s causes.

“Your donation to United Way fills in the possibilities, just as your pencil fills in the dots,” said Woody Kay, creative director on the account.