Pagano Leaves AnyDay Following Palm Buyout

Hill, Holliday’s First Branding Campaign Goes Down the Drain
BOSTON– Hill, Holliday, Connors, Cosmopulos, hired earlier this year for AnyDay.com’s $15-20 million advertising assignment, probably won’t be around for the long haul following the client’s recent acquisition by Palm.
Palm bought AnyDay in a cash and stock transaction valued at $80 million. AnyDay, an online calendar, address book and event-planning service in Cambridge, Mass., will likely see its brand identity absorbed into Palm, which uses Citron Haligman Bedecarre, San Francisco, for its $70 million advertising account.