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NEW YORK Overture has struck a deal with NBC to provide commercial search results to NBC.com and BravoTV.com for a minimum of two years with the option to extend, the companies said.
The agreement calls for the Yahoo!-owned, Pasadena, Calif.-based subsidiary to provide paid-placement listings under a “Sponsored Listings” heading on relevant search-results pages on the NBC Internet properties. The listings are generated by Overture’s more than 100,000 advertisers who bid for placement on keywords relevant to their business.
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