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CHICAGO – Outside magazine launches a promotion with Kellogg Co., Battle Creek, Mich., in mid-to late-May offering a free issue of the magazine with one proof-of-purchase from Kellogg’s Low-Fat Granola cereal. Close to 6 million boxes of the cereal will carry the offer, according to associate publisher Rob Ettenson. Outside also launches a new trade campaign this week that shows outdoor activities and carries the headline, ‘The coolest place this summer.’ Ayer/Chicago handles.
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