Outdoor Grand Prix winners: Anomaly New York for Diesel, Saatchi Argentina for Andes beer

By Eleftheria Parpis

The Outdoor Lions jury awarded two Grand Prix for the first time ever this year, recognizing one ambient execution and one traditional poster campaign at the gala event in Cannes this evening.
  Anomaly, New York, won the Grand Prix for its Diesel "Be stupid" billboard campaign, a series that celebrated risk-taking with headlines like "Smart may have the brains, but stupid has the balls." And Del Campo/Nazca Saatchi & Saatchi in Buenos Aires, Argentina, won the Grand Prix for its "Teletransporter" for Andes beer, an ambient execution that provided a soundproof booth (outfitted with sound effects) from which bar patrons could call their significant others and pretend they were not, in fact, at the bar.