Our 2013 Brand Genius Think Tank

In the second of three scheduled tracks, Adweek’s Brand Genius Think Tank event, in partnership with Time Warner, recently tackled the question of how the ever-expanding social graph is changing how we program marketing and entertainment via social media outlets like Twitter, YouTube and Facebook.

The afternoon’s dialogue kicked off with a keynote discussion between CNN Worldwide president Jeff Zucker and CNN anchor and correspondent Anderson Cooper, focused on how news gathering is being shaped by social influences.

“We can’t be strictly driven by what people are talking about on social,” Zucker said, adding that social data does, however, help CNN understand the state of conversations about the news. Following the Zucker and Cooper Q&A, 2013 Brand Genius winners Tim Ellis, CMO of Activision, and Mark Bacon, managing director of Southern Comfort, discussed how social media has helped amplify the marketing of their respective gaming and spirit brands.

An exclusive research report on social apps—conducted in the Time Warner Medialab, where the event was held—was presented by Howard Shimmel, svp, ad sales and sports research for Turner Broadcasting System, and Jed Meyer, U.S. research director for Annalect.

The program concluded with a presentation of Game of Thrones’ social media offering and a presentation by Sabrina Caluori, vp, social media and performance marketing for HBO.

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2013 Brand Genius Think Tank

CNN’s Zucker fields questions from Cooper in a keynote one-on-one.

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2013 Brand Genius Think Tank

Attendees take their seats in the Time Warner Media Lab theater.

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2013 Brand Genius Think Tank

Activision’s Ellis on YouTube’s importance.

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2013 Brand Genius Think Tank

Crunching the data, Meyer (l.) and Shimmel discuss their original research on the social app universe.

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2013 Brand Genius Think Tank

From left: HBO’s Caluori; Kristen O’Hara, CMO, Time Warner Global Media Group; Southern Comfort’s Bacon; and Adweek editorial director James Cooper.

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2013 Brand Genius Think Tank

Adweek publisher Suzan Gursoy (l.) with Kerry Fitzmaurice, director of new business and communication, Mother New York.