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While the big-name shops were out scrambling for multimillion accounts, a small boutique just outside Los Angeles has snared one of the most high-profile assignments in the business.
SwartAd, a six-person shop in Glendale, Calif., was chosen to create the official commemorative poster for this year’s Academy Awards. The blue and gold poster will be used in print ads, distributed to 13,000 movie theaters and hung on banners from lampposts around L.A.
“It was a nice phone call to get,” said Alex Swart, a 15-year veteran of the L.A.
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