DALLAS – Hispanic comedian Paul Rodriguez is ‘Pepsi Man’ in a campy new national campaign from Ornelas & Associates here designed to reinforce Pepsi as the top choice among Hispanic consumers. A 15-second teaser spot that aired on Univision and Telemundo last month alerted viewers that Pepsi Man would be coming soon. Now a 30-second follow-up called ‘Diner’ is airing in Spanish. An English version of the spot capitalizes on Rodriguez’s crossover appeal and will begin airing next month on spot TV. The Hispanic push is Pepsi’s largest to date.
Copyright Adweek L.P. (1993)
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