Organic Sprouts Boston Office

After launching an Atlanta office just two months ago, Organic will soon open an outpost here, led by former OrderTrust vice president of strategy and corporate development Mark Milne.

The move into Boston was mainly client-driven, said Organic executive vice president of global operations Art Williams. “We have clients in that region and we thought it was a good opportunity to locate geographically closer to where some of our relationships exist,” said Williams, who declined to name the agency’s Boston clients.

The firm was also drawn to “a terrific talent pool” in the greater Boston area, he added. And with Organic’s client base comprised of 75 percent traditional companies looking to build a Web presence and 25 percent dot-coms, the mixture “lends itself very well to the Boston market,” said Milne.

Milne was appointed managing director of the new office due to his experience inside the arena of technology companies, as well as his overall business managerial experience, Williams said. Milne worked with Organic as a partner while he was employed at Lowell, Mass.-based OrderTrust, a company that processes orders made over the Internet. “[Organic] has been around in the Internet professional services space for a long time,” Milne said. “It was one of the early pioneers, and its brand and reputation are very strong.”

Organic joins Boston area players such as Digitas, Razorfish and AnswerThink, but Milne claimed he is not intimidated by the competition. “I’m excited to be here with Organic’s capabilities and solutions,” he said. “I think we’ll be able to do very well in the Boston market.”

The entrance into Boston might seem overdue, given that Organic has opened eight other offices within the past three years. “We’ve had an office for over three years in New York,” countered Williams. “We were able to service Eastern U.S. clients from there.”

The Boston office, which will open its doors on Sept. 18 at 10 Milk St., is currently working with a mix of new and existing Or-ganic clients. It has 11 employees, although Milne said he is looking for additional creative, engineering, strategy and consulting personnel.

Headquartered in San Francisco, Organic has shunned acquisitions in favor of “organic” growth. The firm has 1,200 employees in 10 offices worldwide, and boasted 1999 revenues in excess of $77 million. Frank Veronsky