Orci Hires Hayes

Teddy Hayes has joined Hispanic independent La Agencia de Orci & Asociados as vice president and media director. Based at the agency’s Los Angeles office, Hayes will work with the shop’s national and global clients including Honda, Verizon and Splenda, as well as community-centric accounts such as the Children’s Bureau of Southern California and the Mexican American Legal Defense and Educational Fund. Most recently vp, group media director at Interpublic Group’s Foote Cone & Belding, Irvine, Calif., Hayes has 16 years of media experience representing brands including Mazda, the Disneyland Resort, Hilton and Taco Bell. Prior to FCB, Hayes was Southwest regional manager at Hispanic Publishing Group, Los Angeles. She also has been media director at IPG’s Casanova Pendrill, Los Angeles.