Or, Try Masquerading As A Real Grown-up

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

The scariest thing about Halloween is the way adults have taken over the holiday. A survey conducted by BIGresearch for the National Retail Federation finds 34 percent of adults planning to don a costume for the occasion. Among those in the 18-24 age bracket, 63 percent (!) intend to dress up. So, for that matter, do 13 percent of people in the old-enough-to-know-better 65-plus contingent. Witch costumes are far and away the favorite among adults who said they’d be getting into costume, with pirate and vampire as distant runners-up, followed by cat and clown outfits.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in