PARIS – Just prior to the Aegis announcement, Optimum Media, the media buying partnership joining DDB Needham and CLM/BBDO, announced that to better manage its growth, it is creating units called Optimum DDB and Optimum BBDO to service clients with either agency. In addition, a fourth group specializing in advertiser sponsorships, Optimum Partenariat, has been created. For the first half of 1993, Optimum had billings of $721 million, including $270 million in new billings from clients such as Henkel, Pepsico, Gillette and Pinault.
Copyright Adweek L.P. (1993)
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity