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NEW YORK Struggling retailer Pier 1 said it would seek out creative resources beyond its lead agency, Interpublic Group’s Deutsch.
The New York shop landed the $60 million account after a review in October 2004.
In a joint statement, Deutsch and the client said, “Pier 1 Imports and Deutsch have mutually agreed to a non-exclusive creative arrangement.”
The company “will now have the flexibility to access other creative resources,” and the agreement “allows Deutsch to pitch other home furnishings and decor clients,” a representative at Pier 1 said.
“Our
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