One For All And All For 4a’S

A group of advertising agencies in the Baltimore-Washington, D.C., region has pooled its resources and launched a promotional campaign last week in The Washington Post.
The collective includes D.C. agencies Abramson Labus Van De Velde and Schramm & Associates; Equals Three Communications and Mitchell Advertising of Bethesda, Md.; E. James White Co. of Herndon, Va.; KSK Communications in Vienna, Va.; and Baltimore-based Richardson Myers & Donofrio.
The common thread uniting the companies is each shop’s membership in the American Association of Advertising Agencies. The purpose of the print campaign is to inform potential advertisers about the benefits of working with a 4A’s agency.
“[Member] agencies bring much more depth to their offerings than nonmember agencies,” said Matt White, president of E. James White and chairman of the 4A’s Mid-Atlantic Council. “That translates to better service and a better product for the client.”
Creative development for the project, which will run through the end of the year, was handled by KSK.
-Jim Osterman