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Shops interested in handling the White House’s anti-drug media campaign will compete for a advertising contract worth $129.6 million and must be large enough to buy $40 million worth of upfront media without any advance payment from the client, according to a “request for quote” issued by the government.
To avoid some of the billing problems it has experienced with its current lead shop, Ogilvy & Mather in New York, the Office of National Drug Control Policy is requiring contenders to be on the U.S.
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