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The White House Office of National Drug Control Policy is talking to shops about taking over its five-year, $1 billion anti-drug media campaign, sources said.
The search, along with the preparation of a new RFP, comes after a government report that said ONDCP’s lead shop, Ogilvy & Mather, overbilled the client. Ogilvy then became the subject of a federal probe by the Department of Justice to determine if the agency committed any criminal and civil violations [Adweek, July 2].
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