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Integer Dallas, Fleishman Hillard to Tout BenefitMall.com Prices
DALLAS – Two Omnicom agencies teamed up to win the first-time advertising account of Benefit-Mall.com, an online group insurance quoting service here.
Integer Dallas will assume the brand advertising portion of the business, with estimated initial billings of $3-5 million. The local office of Fleishman Hillard will handle the client’s public relations.
The media mix will include Web-based advertisements, insurance trade and small business publications, outdoor and direct mail. The campaign, scheduled to begin in July, will target markets in California, Colorado, Texas and Illinois, then will expand nationally by the end of the year.
“The fact that we partnered with the Dallas office of Fleishman Hillard will be an important part of their program,” said Integer president Kathy Leonard.
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