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NEW YORK Omnicom Group has reached an agreement to buy a majority stake in hot shop 180, the holding company said today.
The deal ends months of negotiations and years of flirtation between the two.
180 is based in Amsterdam, the Netherlands.
Founded in 1998 by managing partners Alex Melvin, Guy Hayward and Chris Mendola, 180’s management lineup is completed by managing partner Peter Cline and executive creative directors Andy Fackrell and Richard Bullock.
“Led by an outstanding management team, 180 is at the leading edge of international creativity,” said John Wren, CEO of Omnicom, in a statement.
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