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Specs
Who Julie Fleischer
Current gig Managing director, OMD Chicago
Previous gig Senior director of data, content and media at Kraft
Age 49
Twitter @jfly
Adweek: You famously said that "90 percent of data is crap." Do you still believe that?
Julie Fleischer: Most third-party data is packaged, repackaged and scaled—and by the time you get something to use it's next to worthless in terms of accuracy. But first-party data is different because we collect it ourselves; it's validated and it's real.
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