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NEW YORK Morgan Stanley on Friday confirmed it has hired WPP Group’s Ogilvy & Mather for global creative chores on its ad account following a review.
The client spent $80 million on domestic ads last year, per Nielsen Monitor-Plus.
A Morgan Stanley representative would not disclose how much the company spends on ads outside the U.S., but one source said domestic efforts make up “the vast majority” of Morgan Stanley’s account.
The financial services company in August said it had invited the 17-year incumbent, Publicis Groupe’s Leo Burnett, to defend.
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